Your Image is Your Personal Mark in the World
With more than 18 years of experience, Dubai-based styling guru Mayssa Assaf has become the reference Image Consultant, Celebrity Stylist, Lifestyle & Makeover Expert, and the first to create a professional Styling Masterclass Program in the Arab world.
Diplomatic and outgoing by nature, Mayssa studied Mass Communication, Media & Political Sciences before pursuing her true calling in fashion and image consultancy. She earned an official NYC certification as a professional image consultant, communicator, and etiquette expert. Today, she is renowned for life-changing makeovers that go beyond appearance, restoring self-confidence and transforming lives.
Founder & Visionary Leader
Mayssa is the Founder & CEO of Mayssa Assaf Academy and the Creator of The Powers of Styling, the region’s first-ever Styling Masterclass Program, officially certified by KHDA (Dubai Government). Since its launch, her academy has become the leading styling education platform in the Middle East, certifying more than 200 students in just three years.
Through innovative programs such as the Internship Pathway and the “What’s Next” Business Program, she empowers graduates not only to style but also to launch their own personal styling businesses. With the support of her agency, she guides them in building their personal brands, developing business strategies, and creating their unique market identity.
Academy & E-Learning Platform
The Academy offers a full spectrum of learning experiences, including:
- - Online Courses: “Styling Pro,” “Celebrity Styling,” “Know Where to Start,” and “Styling for Women Empowerment.”
- - Recorded Masterclasses: Flexible, on-demand modules.
- - Live Workshops: Intensive 3-day and 5-day Styling Pro workshops in Dubai & KSA, including collaborations with Galeries Lafayette.
- - Specialized Modules: Men Styling, TV Styling, and Bridal Styling, each paired with one-on-one tutoring sessions.
- - E-Styling Platform: An interactive hub with pre-recorded videos, exercises, and case studies for self-paced learning.
Celebrity & Media Consultant
Over her career, Mayssa has styled more than 40 high-profile clients, including international designers, public figures, TV presenters, stars, and celebrities such as Miryam Fares, Yara, Latifa, Mahira Abdelaziz, Nisrine Tafesh, Roberto Cavalli, Piaget, CNBC Arabia, and many more. Her expertise is trusted at premieres, red carpets, international events, and top TV shows across MBC, Dubai TV, Abu Dhabi TV, Al Hurra, and beyond.
As the Head of the Image Department at CNBC Arabia and a regular contributor to leading media outlets, she has also authored more than 1,000 articles, quotes, and tips on fashion and beauty. She is often invited as a fashion critic and speaker, providing insights into global trends and celebrity looks.
Core Strength & Legacy
Mayssa’s core strength lies in her passion for helping others express their inner selves through their image—whether for a special occasion, a thriving career, or building a lifetime personal brand. Her energetic personality makes the styling journey not only transformative but also joyful and inspiring.
With her pioneering vision, she is not only styling clients but also creating a new generation of stylists and entrepreneurs who are shaping the future of fashion and personal branding in the Arab world.